Dettol apologises after ad to clean up 'toxic men' backfires in China

The update

The ad sparked accusations of sexism in China, after featuring a man looking for a partner who is "not tainted by other men"

The significance

BBC frames this as significant because of how it shifts the existing landscape around dettol, apologises, clean, toxic, men.

The context

Understanding dettol apologises after ad to clean up 'toxic men' backfires in china requires seeing it as part of a broader pattern in dettol, apologises, clean, toxic, men.

Where this fits in Signal Ledger

Related coverage from the World desk.

• Montreal shooting leaves officer, civilian and suspect dead
• Ransom note claims Nancy Guthrie died after abduction
• Inquiry ordered after building fire kills 15 in north India city

The read

Signal Ledger reads this through the lens of dettol, apologises, clean, toxic, men: The ad sparked accusations of sexism in China, after featuring a man looking for a partner who is "not tainted by other men".